The number one goal of your real estate blog should be to
generate new customers. This session will teach you how to do just that. We'll map out who you want to reach and what business objectives you're trying to meet (more IDX registrations, more home valuation requests, etc.).
You will learn:
- How to create and use "buyer personas" to reach your right customer
- Understanding your buyers journey and creating content to move them through your conversion funnel
- We'll discuss the 3 types of must-have content for a high converting website
- We'll walk you through what to focus on to measure and analyze your results
This isn't a session about blogging for the sake of blogging. Attendees will learn how to create
content that works as marketing. And you'll have an actionable plan for creating content that converts!
